Shopify
Cloudflare Workers
Klaviyo
Google Analytics 4
Microsoft ClarityTargeting
Aim at one source
UTM parameters, referrer, landing page, device and country.
For growth and brand marketers
Turn more of your paid clicks into orders
Test the page each campaign lands on, aim tests at the traffic source that matters, and keep the version that earns more per visitor.
/products/cleanser
A
/products/cleanser
50% of visitors
B
/pages/cleanser-routine
50% of visitors
What gets in the way
What slows a campaign down
Pages wait on developers
A new landing page for one campaign sits in a queue behind the rest of the roadmap.
One page for every audience
Visitors from paid social, search and email all land on the same page.
Click-through is not revenue
The ad platform says the campaign worked; the orders say something else.
How Growth Dept CRO helps
Test at the speed you launch campaigns
Drafts from a sentence
Describe the test and the assistant saves it as a draft for you to check: page edits, a split URL, an offer or a price.
Tests for one traffic source
Target by UTM source, medium or campaign, referrer or landing page.
Revenue per visitor
Results come from Shopify's orders, so a campaign's page test reads in money.
What you can do
Every campaign gets its own test
Pages
Swap the hero
Test the section your ad promises against the one you have.
Test the send
Two versions of a template, split per recipient.
Results
Read it in revenue
Revenue and conversion per visitor, from Shopify's orders.
Slack notices
Hear about every test in the channel you already read
Connect a Slack channel with an incoming webhook in Settings, Slack. Test starts, ends and alerts post there, so nobody has to open the app to know a result is in.
The Slack integration#growth-tests
Growth Dept CRO APP 9:02 AM
Test ended: Homepage hero: product shot. Product shot is ahead on revenue per visitor (+8.4%).
Chance to beat control 97% · 18,412 visitors · data looks sound
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.