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New: offer, price and checkout tests, each read from your Shopify orders. See what shipped
GROWTH DEPT.CRO

Test what you sell.
Keep what earns more.

A/B tests for Shopify brands, from the first page a shopper sees to the offer after they pay. Every result is read from Shopify's own orders.

Book a callSee how it works
  • Results from Shopify orders
  • No flicker before first paint
  • Set up with Growth Dept's team

Product screens with a made-up demo store.

Every step to the order

Test the whole path to an order

Six modules, one for each moment a shopper decides. Start with the page they land on and work down to the offer after they pay.

Top of funnel

Step 1 of 6 · Lands on a pageContentPages, sections, themes and templates.Shopify PlusMerchandisingDiscounts, gifts, bundles and upsells.

Middle of funnel

Shopify PlusPricingA different price for each group.Shopify PlusShippingRates and free-shipping offers at checkout.

Bottom of funnel

Shopify PlusCheckoutBadges, call-outs and upsells in checkout.Coming to the appPost-purchaseOne-click offers after payment.

Shopify runs offer tests, price tests and checkout blocks from a store's own app only on Shopify Plus. Growth Dept CRO checks what your store can run before a test starts.

Your Growth Dept agent, in the app

Run a testing program without a testing team

The assistant is your brand's own Growth Dept agent. It reads your tests and store numbers, drafts the next test and explains the last one.

Meet the assistant

Decide what to test next

Ask which page or offer to work on. The agent answers from your own results and store numbers, and the ideas library has a starting point for each module.

TraditionallyA consultant's backlog

With Growth Dept CROIdeas from your own numbers

Draft a test from a sentence

Describe the change. The assistant saves a split URL, content, theme or shipping test as a draft, with its groups and main metric, for you to check and start.

TraditionallyA ticket for a developer

With Growth Dept CROA draft in under a minute

Read the result in plain words

Ask why a test won or lost. The answer quotes the test's own numbers, and the verdict above it is written by fixed rules, so neither claims more than the data shows.

TraditionallyA spreadsheet and an analyst

With Growth Dept CROAnswers next to the chart

The platform

One platform under every test

Targeting, allocation, analytics, QA and roll-outs work the same way whatever the test changes.

Results

Know when a result is real

Conversion, revenue and profit per visitor from Shopify's orders, with a quality check before any winner is named.

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Targeting

Choose who enters

Device, browser, location, traffic source, landing page, logged-in customers, cookies, URL parameters and your own JavaScript.

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Sitewide analytics

See the whole store in one place

Profit, audiences, order sizes and the path to purchase, each period against the one before.

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Allocation

Send traffic to the leader

A fixed split, or epsilon-greedy and Thompson sampling that move new visitors toward the group that is winning.

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QA check

Check every group before it starts

The QA check opens each group's preview and checks the published set-up, with a fix for each failure.

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Roll out

Keep the winner running

End the test and serve the winning group to everyone, to an audience or to people with a link.

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For every team

No developers? Start today.
Engineers? They get an API.

Growth Dept CRO works the way your team is set up, from a founder on their own to an engineering team on a headless store.

Launch tests without writing code.

  • Split URL, theme and template tests use pages Shopify already has
  • The assistant drafts a test from a sentence
  • Growth Dept's team installs the app embed with you
Testing without developers

Draft with the assistant

Describe the change. Review the draft.

Type what you want to test on the dashboard. The assistant builds the groups, picks the main metric and saves a draft. It never starts a test on its own: you check the set-up, run the QA check and press start.

How drafting works

Your first month

Live in a week. Learning by the fourth.

  1. Week 1Connect and switch on

    Connect Shopify, turn on the app embed and the pixel, and let the order sync catch up. Growth Dept's team does this with you.

  2. Week 2First tests running

    Start with the pages that get the most traffic. The QA check opens every group before shoppers see it.

  3. Week 3Aim at audiences

    Split by device, new or returning visitors, country or traffic source, and add offer and price tests once your store can run them.

  4. Week 4Roll out and repeat

    Read the verdict, roll out the winner and draft the next test from what you learned.

Results you can check

Every number traces back to a Shopify order

An order counts for a group only when Shopify's own record carries the visitor's test cookie or confirms what the pixel saw.

Orders from Shopify

The order sync reads your orders every five minutes. A purchase the browser reported never counts on its own.

Per visitor, not per event

Conversion rate, revenue and profit per visitor come from each visitor's own row, with corrections when a test has three or more groups.

No winner before the data is sound

A sample ratio check and a data-quality gate run before any winner is shown, so a broken split cannot crown a group.

  • Split URL
  • Content
  • Themes
  • Templates
  • Offers
  • Prices
  • Shipping
  • Checkout
  • Post-purchase
  • Email and SMS
  • Feature flags
  • Multivariate

Ask about any test, any day

The assistant answers through your brand's Growth Dept agent, the same agent your team already works with. It reads aggregates only: tests, groups, results and store facts.

Assistant

Answered by your Growth Dept agent
Why did the bundle test lose on conversion but win on revenue?

Fewer visitors bought, but the ones who did spent more: average order value rose 11% while conversion fell 2%. Revenue per visitor came out 6% ahead, with an 89% chance to beat control. Let it run another week before you call it.

What can I help you with?

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.

Book a call