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GROWTH DEPT.CRO

Growth Dept ACR + Growth Dept CRO

Growth Dept ACR calls shoppers who left checkout. Test which voice wins back the most orders, and read the result in Growth Dept CRO.

  • A/B and multivariate voice tests on recovery calls
  • Results per voice: shoppers called, answered calls, recovered orders and revenue
  • No shopper names, phone numbers or emails reach CRO
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In ACR, a campaign's voice can run as one voice, an A/B test of two or a multivariate test of three or more. ACR gives each shopper one voice for every call and reports each call, answered call and recovered order to Growth Dept CRO, which keeps the test and works out which voice wins with the same statistics as storefront tests.

At a glance

Does Growth Dept CRO work with Growth Dept ACR?

Where do I set a test up?

In ACR, on the campaign's voice step. The test then appears in CRO's tests list, marked Growth Dept ACR.

What does CRO compare?

Recovered orders per shopper called, with revenue and answered calls beside it, each voice against the campaign's current voice.

When is there a winner?

When a voice beats the current one at the test's confidence level and the test has run at least 7 full days.

How it works

How Growth Dept ACR and Growth Dept CRO work together

ACR splits the shoppers

Each shopper gets one voice, kept for every call.

CRO counts the results

Calls, answered calls, recovered orders and revenue per voice.

The same statistics

Lift, chance to beat the control and significance, as for storefront tests.

Get started

To get started

  1. 01

    Create an ACR key in CRO

    Integrations, Growth Dept ACR. The key can create, start and read tests.

  2. 02

    Paste it in ACR

    Settings, Integrations, Growth Dept CRO.

  3. 03

    Pick the voices

    On a campaign's voice step, choose an A/B or multivariate test.

What it works with

Brands on Growth Dept ACR and Growth Dept CRO
acr.growthdept.ai

FAQ

Growth Dept ACR questions

Does a voice test change my store?
No. It runs in ACR's calls only. Nothing is published to your theme or checkout.
What does ACR send CRO about a shopper?
A hashed id, the voice they heard, whether they answered, and a recovered order's revenue. Reports that carry a name, phone number or email address are refused.
Can I stop a test from CRO?
Yes. Start, pause and end work from either product.

More integrations

ShopifyNext.js and headlessCloudflare WorkersKlaviyoSlackGoogle Analytics 4Microsoft ClarityGrowth Dept MTAGrowth Dept agentsGrowth Dept CRO API

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.

Book a call