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GROWTH DEPT.CRO

AI assistant

Your Growth Dept agent, inside your tests

The assistant in Growth Dept CRO is your brand's own Growth Dept agent. It drafts tests from a sentence, explains results and answers questions about your store, from your own numbers.

A brand without the agent service sees how to set it up with its Growth Dept rep.

What it does

Plan, build and read tests with one assistant

Every AI feature in the app asks the same agent: the assistant panel, test drafting, the results chat, written analyses and the sitewide analytics chat.

Find the next test

Ask what to work on next. The agent reads your tests, their groups and results, and your store's numbers before it answers.

TraditionallyA testing roadmap meeting

With Growth Dept CROAn answer from your data

Draft from a sentence

Describe the change. The assistant saves the test as a draft for you to review, page edits and offers included. It never starts a test.

TraditionallyA developer ticket

With Growth Dept CROA draft to review

Explain the result

Ask why a group won or lost and what to do next. The verdict above the chat is written by fixed rules from the statistics.

TraditionallyAn analyst's write-up

With Growth Dept CROAnswers beside the chart

The agent sees aggregates only: tests, groups, results and store facts. No customer records leave the app, and nothing of the question or the answer is kept on Growth Dept's side.

How the assistant handles your data

In the app

Where the assistant works

Dashboard

Ask the assistant to draft a test

Type what you want to test on the dashboard or a module page. The draft opens on its set-up tabs with groups, targeting and a main metric filled in.
  • Content, split URL, template, theme, shipping, offer, price, flag and multivariate tests
  • Saved as a draft, never started
  • Chats kept per person, renamed and deleted

Results

Chat about any test

Open the chat from a test's results. The agent reads that test's numbers for the period and filters you are looking at.

Sitewide analytics

Ask about the whole store

Every analytics dashboard has a chat that reads its snapshot for the same period and filters.

Settings, AI

Choose which agent answers

Admins pick the brand's CRO agent, its main agent or another agent the brand has. By default the brand's CRO agent answers when it has one.

Around the assistant

Built-in help that needs no model at all

Verdict

Verdicts from fixed rules

Each result's headline comes from the statistics in fixed words.

QA check

A QA check in seconds

Server-side checks of every group's preview, with a fix for each failure.

Ideas

An ideas library

Starting points for each module, written by Growth Dept, claiming no results.

FAQ

Questions, answered

Which agent answers?
Your brand's Growth Dept agent: its CRO agent when it has one, otherwise its main agent. Admins can choose another in Settings, AI.
What if my brand has no agent?
The assistant says so and points you to your Growth Dept rep, who sets up the agent service.
Can the assistant start or change a live test?
No. It drafts tests for you to review and start. On the agent link it is read-only.
What does the agent see?
Your question, up to 20 earlier turns of the chat, and a brief of the brand's tests, groups, results and store facts. Aggregates only, with an opaque id for the person asking.

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.