Every feature, in one place

Test types

• Split URL tests with several origin pages
• Template and theme tests
• Section tests by CSS selector
• CSS and JavaScript per group, 8 KB each
• Offers: tiers, gifts, buy X get Y, bundles, upsells
• Price, shipping, checkout and post-purchase tests
• Email and SMS message tests
• Feature flags and multivariate tests

Set-up

• Up to eight groups per test
• Fixed, epsilon-greedy and Thompson sampling splits
• Exclusion groups for tests on one page
• QA-only tests, preview links and QA mode
• A QA check of every group before start
• Scheduled start and end, minimum runtime
• Custom events: clicks, scroll depth, visibility, URLs, your own JavaScript
• Styles for offer bars, messages and upsell cards

Targeting

• Device, browser, country, region and city
• The five UTM parameters, referrer and landing page
• New or returning visitors, logged-in customers
• Cookies, URL parameters and JavaScript
• Page matching: exact, prefix, pattern or regular expression
• Send a chosen audience to a chosen group

Results

• Orders confirmed against Shopify's records
• Up to seven key metrics, one primary
• Holm's correction and chance to beat control
• Sample ratio and data-quality gates
• Sequential monitoring, power, CUPED and a bootstrap check
• Novelty, drift, attribution windows and guardrails
• Conversion, revenue, discount, shipping, subscription, product and post-test views
• Share links, exports and roll-outs

Sitewide analytics

• Performance and profit, with cost of goods
• Audiences side by side
• Order value distribution
• The path to purchase
• A holiday tracker by the hour
• A written summary and a chat on every dashboard

AI assistant

• Answered by your brand's Growth Dept agent
• Drafts split URL, content, theme and shipping tests
• Chat about any test's results
• Written analyses of a test
• Kept chats, renamed and deleted per person
• Agent chosen by admins in Settings, AI

Installs

• Theme app embed, decided before first paint
• Snippet and custom pixel for stores without the app
• Next.js middleware for headless stores
• A Cloudflare Worker for custom sites
• Inline runtime under 6 KB gzipped
• A public API with scoped keys

Accounts and alerts

• Google sign-in, or a password with optional two-step codes
• Several organizations and brands per account
• Owner, admin, member and viewer roles
• Alerts for split problems, guardrails and stalled data
• Webhooks for test starts, pauses, ends and edits
• An audit log of support visits