Shopify
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Microsoft ClarityProfit
Profit per visitor
Add cost of goods and each group's profit per visitor reads beside conversion.
Pricing
Find the price that earns the most per visitor
Give each group its own price and compare-at price, shown on the page before it paints and charged in the cart, and read profit per visitor for each.
Shopify runs this test type only on Shopify Plus stores. Growth Dept CRO checks your store before a test starts.
A
$34.00
Add to cartB
$38.00$42.00
Add to cart50%50%
Profit per visitor, A
$1.21
Profit per visitor, B
$1.38
Three ways price tests work
One product, several prices, a clear answer
A price per group
Set a price and compare-at price for each variant in the test, up to 100 rows per group.
Shown before paint
The storefront swaps the price before the page paints, so every shopper sees one price from the first frame.
Charged in the cart
A Shopify cart transform charges each group's price at checkout, so the price shown is the price paid.
What you can do with price tests
Know what a price change does to profit
Results
A verdict in plain words
The verdict says which price leads, by how much and how sure the result is.
Order sizes
Where orders land
See whether a higher price changes how many items people buy.
Targeting
Test a price on one audience
Limit a price test to one country, device or traffic source.
Price tests work with the rest of your stack
Built for every role
A price test answers a question every team has
Growth and brand marketers
Check whether a price that looks better in an ad still converts once shoppers reach the product page.
E-commerce leads
Test a price rise on your best seller and read the profit per visitor, not only the conversion rate.
Merchandising leads
Price a new product with evidence before it goes out to everyone.
Why Growth Dept CRO
Why brands test prices with Growth Dept CRO
Capability
Growth Dept CRO
Shown price is the charged price
The page and the cart transform use the same price for each group.
Profit per visitor
With cost of goods added, every price test reads profit beside revenue.
Subscriptions left alone
Lines bought on a subscription keep their price, because Shopify does not let a cart transform change them.
Checks before start
The app checks your plan and that your store carries the Function before a price test can start.
FAQ
Questions, answered
Which stores can run price tests?
Shopify Plus stores: changing a cart line's price is a Shopify Plus feature for every app. Drafts save on any plan; starting checks the store.
Can I test subscription prices?
Not yet. Price tests leave subscription lines at their normal price.
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.