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Microsoft ClarityGrowth Dept MTA + Growth Dept CRO
Multi-touch attribution from Growth Dept. Brands on both products send their attribution events through the same Shopify pixel.
- One pixel for both products
- Set up by the same Growth Dept team
- Used together or on their own
At a glance
Does Growth Dept CRO work with Growth Dept MTA?
What do they share?
The Shopify web pixel. Its CRO part sends test events; its MTA part sends attribution events.
Do I need both?
No. Each works on its own.
Where does MTA live?
At mta.growthdept.ai, with its own sign-in and dashboards.
How it works
How Growth Dept MTA and Growth Dept CRO work together
One pixel
The pixel in your Growth Dept app sends both products' events.
MTA: where orders came from
Channels, campaigns and touchpoints for each order.
CRO: what the store did with them
Which page, offer or price turned visits into orders.
Get started
To get started
- 01
Talk to Growth Dept
Both products are set up with Growth Dept's team.
- 02
Connect your Growth Dept app
It carries the pixel for both.
- 03
Open each product
Results in Growth Dept CRO; attribution in Growth Dept MTA.
FAQ
Growth Dept MTA questions
Do test results use MTA's attribution?
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.