Shopify
Cloudflare Workers
Klaviyo
Google Analytics 4
Microsoft ClarityVerdict
A result in one sentence
Which version leads, by how much, and how sure the result is.
For founders and executives
Know what every change to the store is worth
Profit per visitor for every test, read from Shopify's own orders, with a verdict in plain words. Growth Dept's team sets it up with you.
Product shot beats the current hero
Data looks sound · 92/100Revenue per visitor up 8.4% (95% interval +2.1% to +14.9%). Chance to beat the current hero: 97%.
Chance to beat control97%
Conversion rate
+5.2%
−1.8% TO +12.6% AT 95%
3.10%
3.26%
CurrentProduct shot
Revenue per visitor
+8.4%
+2.1% TO +14.9% AT 95%
$2.37
$2.57
CurrentProduct shot
What gets in the way
Why store changes are hard to judge
Dashboards disagree
Each tool counts orders its own way, so a redesign can look like a win in one report and a loss in another.
Revenue hides cost
A discount that lifts conversion can still lose money once the discount and the cost of goods come off.
Calls made too early
A test stopped on a good week can crown the wrong version.
How Growth Dept CRO helps
Decisions you can stand behind
One source for orders
An order counts for a group only when Shopify's own record ties it to the visitor.
Profit per visitor
Add your cost of goods once and every test reads profit beside revenue and conversion.
No early winners
A sample ratio check and a data-quality gate run before any winner is shown.
Where to start
Where executives start
What you see
The numbers that matter, without the digging
Store
The whole store at a glance
Profit per visitor, conversion and AOV against the last period.
Season
Pace the holidays by the hour
Today against the same day last year, hour by hour.
Assistant
Ask in plain words
Your Growth Dept agent answers from your tests and store numbers.
Slack notices
Hear about every test in the channel you already read
Connect a Slack channel with an incoming webhook in Settings, Slack. Test starts, ends and alerts post there, so nobody has to open the app to know a result is in.
The Slack integration#growth-tests
Growth Dept CRO APP 9:02 AM
Test ended: Homepage hero: product shot. Product shot is ahead on revenue per visitor (+8.4%).
Chance to beat control 97% · 18,412 visitors · data looks sound
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.