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Answered by your Growth Dept agentFewer visitors bought, but the ones who did spent more: average order value rose 11% while conversion fell 2%. Revenue per visitor came out 6% ahead, with an 89% chance to beat control. Let it run another week before you call it.Fewer visitors bought, but the ones who did spent more: average order value rose 11% while conversion fell 2%. Revenue per visitor came out 6% ahead, with an 89% chance to beat control. Let it run another week before you call it.Fewer visitors bought, but the ones who did spent more: average order value rose 11% while conversion fell 2%. Revenue per visitor came out 6% ahead, with an 89% chance to beat control. Let it run another week before you call it.