Shopify
Cloudflare Workers
Klaviyo
Google Analytics 4
Microsoft ClaritySchedule
Start and end on time
Schedule a start and end, a minimum runtime and what happens to the winner.
For e-commerce leads
Run a testing program across the whole store
Test every step from the landing page to the offer after payment, check each test before it goes live, and roll out what wins.
Path to purchase
CurrentProduct shotVisited100% · 100%
Viewed a product62% · 66%
Added to cart14% · 17%
Reached checkout8.1% · 9.6%
Ordered3.1% · 3.3%
What gets in the way
Why testing programs stall
Too many tools
Page tests in one tool, offers in another, shipping in a third, and no common way to read them.
Broken launches
A test goes live with a wrong selector or a dead redirect, and a week of traffic is gone.
Winners that never ship
A test wins, and the change waits weeks for someone to build it for real.
How Growth Dept CRO helps
One place for the whole funnel
Six modules, one results tab
Content, offers, prices, shipping, checkout and post-purchase tests read the same way.
A QA check before start
The check opens each group's preview and checks the published set-up, with a fix for each failure.
Roll out from the results
End the test and keep serving the winner to everyone, to an audience or to people with a link.
Where to start
Where e-commerce leads start
What you can do
Plan, check, run and roll out
QA
Check before shoppers do
Every group's preview checked against the live store.
Funnel
Where shoppers leave
Cart, checkout, contact and address steps per group.
Roll out
Keep the winner
Serve the winning group after the test ends.
Slack notices
Hear about every test in the channel you already read
Connect a Slack channel with an incoming webhook in Settings, Slack. Test starts, ends and alerts post there, so nobody has to open the app to know a result is in.
The Slack integration#growth-tests
Growth Dept CRO APP 9:02 AM
Test ended: Homepage hero: product shot. Product shot is ahead on revenue per visitor (+8.4%).
Chance to beat control 97% · 18,412 visitors · data looks sound
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.