Shopify
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The rate each group sees
A Shopify delivery customization shows each group's rate.
Shipping
Find the shipping rate that pays for itself
Show each group its own shipping rate at checkout, or free shipping, and see what it does to conversion and order value.
Shipping tests run through a custom app on Shopify Plus, set up with Growth Dept.
Shipping method
AStandardFree over $100$6.95
Express2 business days$12.00
Shipping method
BStandardFree over $75FREE
Express2 business days$12.00
Three ways to test shipping
Test the rate, the name and the threshold
A rate for each group
Each group sees its own rate, by the rate's name and price, at the shipping step of checkout.
Free shipping
Give one group free shipping and compare it with the rate you charge today.
Shipping offers
Free shipping or a shipping discount above a minimum can also run as an offer test.
What you can do with shipping tests
See what a shipping rate is worth
Shipping view
Shipping in the results
The results have a shipping view next to conversion and revenue.
Order sizes
Orders around the threshold
See whether a lower free-shipping threshold moves orders up to it.
Assistant
Drafted from a sentence
Describe the shipping test and the assistant drafts the groups.
Shipping tests work with the rest of your stack
Built for every role
Shipping is a lever every team can pull
Growth and brand marketers
Test whether free shipping converts the visitors your ads bring in.
Merchandising leads
See whether a free-shipping threshold moves order values up to it.
Why Growth Dept CRO
Why brands test shipping with Growth Dept CRO
Capability
Growth Dept CRO
Results from Shopify orders
An order counts only when Shopify's own record ties it to the visitor's group.
Profit per visitor
Add your cost of goods and every test reads profit per visitor beside revenue and conversion.
No flicker
The group is decided before the page paints, so shoppers never see the control first.
Audience targeting
Run a test for mobile visitors, new visitors, one country or one traffic source.
FAQ
Questions, answered
Which stores can run shipping tests?
Shopify Plus stores connected through a custom app, which Growth Dept sets up with you.
Where is the free-shipping threshold set?
In Shopify, as a condition on the rate. The test records the threshold you use so the results can show it.
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.