Shopify
Cloudflare Workers
Klaviyo
Slack
Google Analytics 4
Microsoft ClaritySplit URL
One link, two landing pages
Send half of a campaign's visitors to a new page and compare revenue per visitor.
Content
Show every visitor the page that sells
Test landing pages, sections, themes and templates on your Shopify store, and keep the version that earns more per visitor.
Three ways to test content
Cover every page a shopper lands on
Test whole pages against each other
Split URL tests send each group to its own page and keep the visitor's query string. One test can cover several origin pages.
Test themes and templates
Give each group a different Shopify theme, or a different template of the live theme, built in Shopify's own editor.
Change one section
Swap the sections each group sees by their CSS selectors, or add CSS and JavaScript to a group, up to 8 KB each.
What you can do with content tests
Test any page, section or theme, for any visitor
Targeting, analytics and the QA check come with every content test.
Sections
Swap a hero, a banner or a block
Each group sees the sections you list. Everything else on the page stays the same.
Targeting
Show it to the right visitors
Run a page test for paid social traffic only, or for new mobile visitors.
QA check
Check every group before shoppers do
Open each group's preview link and run the check against the live store.
Results
Read the result per visitor
Conversion, revenue and profit per visitor, from Shopify's orders.
Connect content tests to the rest of your stack
Built for every role
Every team tests the content it owns
Growth and brand marketers
Test a landing page for each campaign and keep the one that turns clicks into orders. The assistant drafts the test from a sentence.
E-commerce leads
Test the home page, collection pages and product pages against your store's own revenue per visitor, with a verdict you can take to the team.
Merchandising leads
Test how products are presented on collection and product pages, then roll the winner out to everyone.
Agencies
Run content tests for each client brand from one login, and share a read-only results link that expires.
Why Growth Dept CRO
Why brands test content with Growth Dept CRO
Capability
Growth Dept CRO
Results from Shopify orders
An order counts only when Shopify's own record ties it to the visitor's group.
Profit per visitor
Add your cost of goods and every test reads profit per visitor beside revenue and conversion.
No flicker
The group is decided before the page paints, so shoppers never see the control first.
Audience targeting
Run a test for mobile visitors, new visitors, one country or one traffic source.
FAQ
Questions, answered
Do I need a developer?
Not for split URL, theme or template tests: they use pages and themes you build in Shopify. Section tests need the CSS selector of the section, which the assistant or Growth Dept's team can find with you.
Is there a visual editor?
Not yet. Content tests list the sections each group sees by CSS selector, and a group can carry its own CSS and JavaScript.
Will shoppers see the page flicker?
No. On a Shopify theme the test set-up is already in the page, and the group is decided before first paint.
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.