Shopify
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Every combination
Two headlines and two images make four cells.
Multivariate
Test several changes at once
Change a headline, an image and a button together, and see which combination wins and which change mattered most.
Every combination
Revenue per visitorHeadline 1 · Image 1
$2.31
Headline 1 · Image 2
$2.44
Headline 2 · Image 1
$2.38
Headline 2 · Image 2
$2.61
How multivariate tests work
Every combination, read cell by cell
Factors and levels
Each change is a factor with its own versions. Visitors get one version of every factor.
Cell by cell
Results read each combination, counting a visitor once they have a version of every factor.
Factor effects
A factorial analysis shows which factor moved the result, and whether two of them work together.
What you can do with multivariate tests
Find the best combination faster
Results
The leading cell
A verdict for the combination that leads.
Targeting
Run it for one audience
Limit the test to the visitors the page is for: a device, a country or a traffic source.
Multivariate tests work with the rest of your stack
Built for every role
For pages with more than one question
Growth and brand marketers
Test a landing page's headline and hero image together.
Why Growth Dept CRO
Why brands run multivariate tests with Growth Dept CRO
Capability
Growth Dept CRO
Results from Shopify orders
An order counts only when Shopify's own record ties it to the visitor's group.
Profit per visitor
Add your cost of goods and every test reads profit per visitor beside revenue and conversion.
No flicker
The group is decided before the page paints, so shoppers never see the control first.
Audience targeting
Run a test for mobile visitors, new visitors, one country or one traffic source.
Find out what is worth testing on your store.
Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.