Audience targeting

Run each test for the visitors it is for

Choose who enters a test by device, location, traffic source, landing page, customer status, cookies, URL parameters or your own JavaScript.

Book a call How it works

Who enters a test

Narrow the test, sharpen the answer

Common audiences

Device, new or returning visitors, countries and logged-in customers, set in a few clicks.

TraditionallyEveryone, all the time

With Growth Dept CROThe audience the change is for

Custom rules

18 kinds of condition and operators like equals, contains, matches a pattern and is in a list, combined into rules.

TraditionallyA developer's workaround

With Growth Dept CRORules on the Targeting tab

Send an audience to a group

Put a chosen audience in a chosen group, and keep two tests on one page apart with exclusion groups.

TraditionallyTests that overlap

With Growth Dept CROClean, separate tests

Conditions

18 kinds of condition

Device, browser, country, region, city, the five UTM parameters, referrer, landing page, page, visitor type, customer, cookie, URL parameter and JavaScript.

Pages

Run on the pages that matter

Match pages exactly, by prefix, by pattern or by regular expression, so a product-page test stays on product pages.

Rollouts

Roll a winner out to an audience

After a test, serve the winner to visitors who match your rules, or only to people who open a link.

Targeting reads what your stack already knows

ShopifyOrders, themes, checkout and the pixel.

Next.js and headlessMiddleware decides the group on the server.

KlaviyoTest groups on your Klaviyo profiles.

Google Analytics 4A dataLayer event for every exposure.

Growth Dept agentsYour brand's own agent answers in the app.

See every integration

FAQ

Questions, answered

Can I target Klaviyo segments?

Yes, with Klaviyo connected. On a visitor's first page the storefront asks which of your targeted segments Klaviyo has them in, so the condition applies from their second page. Your Klaviyo key stays on our servers.

Can I target by product or currency?

Yes. Choose products, or products by collection, tag, price or inventory, on product pages or in product cards, and the currencies shoppers see prices in.

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.

Book a call