Skip to content
GROWTH DEPT.CRO

Merchandising

Find the offer that raises order value

Test discounts, free gifts, bundles and upsells against each other, with progress bars and messages in your cart, and see what each offer costs you.

Offer tests need Shopify Plus, because Shopify runs the discount Function of a store's own app only there.

Your cart · 2 items

Group B

Spend $12 more for a free travel size

$010% off at $60Gift at $75

Daily cleanser$34.00
Hydrating toner$29.00

Subtotal$63.00

Check out

Three ways to test offers

Test the offer, the threshold and the message

Discounts and tiers

Amount off products or the order, volume discounts with up to seven tiers, and buy X get Y, each with a minimum and a cap.

Gifts, bundles and upsells

A free gift at a threshold, a bundle discount when every item is in the cart, or an upsell discount on a product you pick.

Progress bars and messages

Show each group how close it is to the next reward. Style the bars and messages once in Styles.

What you can do with offers

Every offer, measured against no offer

Each group can carry up to three offers. The control carries none, so the lift and the cost are both visible.

Tiers

Volume discounts

Up to seven quantity tiers, rising, on the products you choose.

Cart

Progress toward a reward

A bar in the cart counts down to the next tier or the free gift.

Discount spend

What each offer costs

Results show discount spend per visitor, so a lift that gives away margin is easy to spot.

Order sizes

Where order values land

See how each group's order values spread, around every threshold.

Built for every role

Find the offer each team is looking for

Growth and brand marketers

Test which offer turns a campaign's visitors into buyers, with discount spend per visitor beside the lift.

    How marketers use it

    Why Growth Dept CRO

    Why brands test offers with Growth Dept CRO

    Capability

    Growth Dept CRO

    Runs in Shopify

    Each running offer test is one automatic discount, given by a Shopify Function in your checkout.

    Discount spend per visitor

    Every offer's cost reads against the control, beside revenue and profit per visitor.

    One-time, subscription or both

    Choose which purchases an offer applies to, and whether it combines with your other discounts.

    Styled once

    Progress bars, messages and upsell cards follow the presets you set in Styles.

    FAQ

    Questions, answered

    Which stores can run offer tests?
    Shopify Plus stores, because Shopify runs the discount Function of a store's own app only there.
    What does the control group get?
    No offer. Every other group carries one to three offers, so each result shows the offer's lift and its cost.
    Can an offer combine with my other discounts?
    Yes, if you allow it. Each offer has a switch for combining with the store's other discounts and an optional cap per order.

    Find out what is worth testing on your store.

    Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.