Sitewide analytics

Understand your whole store in one place

Performance and profit, audiences, order sizes and the path to purchase, each period against the one before, next to your tests.

Book a call How it works

Four dashboards and a tracker

See what changed, and why

Performance and profit

Profit, revenue and conversion per visitor, AOV, gross margin and discounts, with a written summary of what moved.

TraditionallyThree tools and a spreadsheet

With Growth Dept CROOne dashboard

Audiences

Compare devices, new and returning visitors, sources and countries side by side.

TraditionallyGuesses about segments

With Growth Dept CROEach audience's numbers

The path to purchase

Follow visitors from landing to order, step by step, and see where they leave.

TraditionallyA funnel nobody trusts

With Growth Dept CROSteps from your own events

Performance P&L

Profit per visitor, not only revenue

Add cost of goods once and every dashboard reads profit beside revenue.

Order distribution

Where order values land

See how order values spread and how that shifts between periods.

Conversion

Each step of the path

Visits, product views, carts, checkouts and orders, with the drop at each step.

Holiday tracker

Pace the season hour by hour

Today against the same day last year, by the hour, through the holiday season.

Analytics that sit next to your other tools

ShopifyOrders, themes, checkout and the pixel.

Google Analytics 4A dataLayer event for every exposure.

Microsoft ClarityRecordings tagged with the test group.

Growth Dept MTAOne Shopify pixel carries both products' events.

Growth Dept agentsYour brand's own agent answers in the app.

See every integration

FAQ

Questions, answered

Where do the numbers come from?

Orders from Shopify's own records through the order sync, and visits from the storefront runtime once sitewide tracking is on and the shopper's consent allows it.

Is there a summary?

Yes. Each dashboard writes a short summary from its numbers by fixed rules, and has a chat that reads the same snapshot.

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.

Book a call