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New: offer, price and checkout tests, each read from your Shopify orders. See what shipped
GROWTH DEPT.CRO

Product updates

What shipped

Every feature that reached Growth Dept CRO, newest first. Follow along with the RSS feed.

  1. New

    Your Growth Dept agent answers in the app

    Every AI feature in Growth Dept CRO now asks the brand's own Growth Dept agent: its CRO agent when it has one, otherwise its main agent.

    • The assistant, the results chat, the analysis and test drafting all go to the same agent.
    • The agent reads aggregates only: tests, groups, results and store facts. No customer records leave the app.
    • Admins pick the agent in Settings, AI. A brand without the agent service sees how to set it up with its Growth Dept rep.
    Read more

  2. New

    Offer, price, checkout and post-purchase tests

    Four test types that change what a shopper pays or sees inside Shopify's checkout, each running in Shopify through its own extension.

    • Offers: tiered and volume discounts, free gifts, buy X get Y, bundles, upsell discounts and shipping offers, with progress bars and messages.
    • Price tests: a price and compare-at price per group, shown on the page before it paints and charged in the cart.
    • Checkout blocks (badges, call-outs, FAQs, countdowns, upsells) and one-click post-purchase offers.
    • Shopify decides where they can run: price tests and checkout blocks need Shopify Plus, and post-purchase offers need Shopify to grant the app access. The app says what your store can run before a test starts.
    Read more

  3. Improved

    Events, several redirects, template tests, Klaviyo and Clarity

    A round of set-up and workflow features for the people who run tests every week.

    • An events manager for custom events, with when each last fired and the tests that use it.
    • Split URL tests with several origin pages, and template tests that show each group a different Shopify template.
    • Cost-of-goods product groups for profit per visitor.
    • Klaviyo gets each identified visitor's test group on their profile; Clarity recordings are tagged with it.
    • A help composer whose requests reach the Growth Dept team.
    Read more

  4. Improved

    Share links, rollouts to part of your audience, and a products view

    More ways to read a result and act on it.

    • Share a read-only results page through a link that expires after 7, 30 or 90 days.
    • Roll a winner out to everyone, to visitors who match an audience, or only to people who open a link.
    • A products view of what each group bought, revenue and profit from test customers after the test, and every metric over time by hour, day or week.
    Read more

  5. New

    Describe a test and the assistant drafts it

    Type what you want to test on the dashboard and the assistant saves a draft for you to review. It never starts a test by itself.

    • Drafts split URL, content, theme and shipping tests from a sentence.
    • Chats are kept, renamed and deleted per person.
    • A QA check opens each group's preview and checks the published set-up, with a fix for every failure.
    Read more

  6. New

    Sitewide analytics and the holiday tracker

    Store-wide dashboards beside your tests: performance and profit, audiences, order sizes and the path to purchase.

    • Every dashboard compares a period with the one before and writes a short summary from the numbers.
    • A holiday tracker paces each hour of the season against the same days last year.
    • Filters by device, visitor type, source, landing page, country and more.
    Read more

  7. New

    Results with every view, filters and a roll-out wizard

    The results tab reads conversion, revenue, profit, discounts, shipping, subscriptions and order sizes per group, from Shopify's orders.

    • A verdict card written from the statistics in fixed words, so it never claims more than the numbers show.
    • Data quality, sample ratio and sequential checks before any winner is called.
    • Filters by device, customer type, source, landing page, country and order value.
    Read more

  8. Platform

    Growth Dept CRO runs at cro.growthdept.ai

    The testing engine Growth Dept ran on each brand's own machine moved to one hosted service with its own accounts.

    • Sign in with Google, or with email and password and optional two-step codes.
    • One person can belong to several organizations, and an organization can hold several brands.
    • Each brand's data is kept apart by the database itself, and no table stores shoppers' names, emails or addresses.
    Read more

Find out what is worth testing on your store.

Book a 45-minute call with the Growth Dept team. We look at your store and your traffic, and tell you which tests to run first.

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